PRINCIPLES OF MARKETING (BUS220 (UG08))

Term: Summer 2009 (UNDG)

Faculty

	John R MCATEERShow MyInfo popup for John R MCATEER
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Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits, and motivation are covered. Three lecture.