PRINCIPLES OF MARKETING (BUS220 (UG08))

Term: Spring Semester 2009 (UNDG)

Faculty

	CLOVER BAUMShow MyInfo popup for CLOVER BAUM
	clover.baum@npc.edu
	Office hours: Monday 12:00 AM to 8:30 PM

Schedule

Wed, 4:00 PM - 7:59 PM (1/12/2009 - 5/16/2009) Location: STJ (Center 2 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits, and motivation are covered. Three lecture.