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Course Information

PRINCIPLES OF MARKETING (BUS220 (UG08))

Term: Fall Semester 2008 (UNDG)

Faculty

ALAN J RAMAGEShow MyInfo popup for ALAN J RAMAGE
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Schedule

Mon-Tue-Wed-Thu-Fri, 9:00 AM - 9:55 AM (8/11/2008 - 12/20/2008) Location: SCC (SNOWFLAKE - DUAL ENR - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits, and motivation are covered. Three lecture.