PRINCIPLES OF MARKETING (BUS220 (UG07))

Term: Spring Semester 2008 (UNDG)

Faculty

	RICHARD L LARSONShow MyInfo popup for RICHARD L LARSON
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	Office hours: Monday 7:00 AM to 11:00 AM Tuesday 7:00 AM to 11:00 AM Wednesday 7:00 AM to 11:00 AM Thursday 7:00 AM to 11:00 AM

Schedule

Tue, 12:00 PM - 2:59 PM (1/14/2008 - 5/17/2008) Location: HOPI (Unknown - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits, and motivation are covered. Three lecture.