IMPORTANT! Be sure to read any course notes. Some classes require you to enroll in a second lab class.
PRINCIPLES OF MARKETING (BUS220 (UG07))
Term: Spring Semester 2008 (UNDG)
Wed, 5:30 PM - 9:29 PM (1/14/2008 - 5/17/2008) Location: WRV (Unknown - Not Reported)
Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits, and motivation are covered. Three lecture.