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PRINCIPLES OF MARKETING (BUS220 (UG07))
Term: Spring Semester 2008 (UNDG)
Wed, 5:00 PM - 8:59 PM (1/14/2008 - 5/17/2008) Location: STJ (Center 2 - Not Reported)
Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits, and motivation are covered. Three lecture.