PRINCIPLES OF RETAIL MANAGEMENT (BUS215 (UG15))

Term: Spring Semester 2016 (UNDG)

Faculty

	STEPHEN E PENAShow MyInfo popup for STEPHEN E PENA
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Schedule

Mon-Tue-Wed-Thu, 12:30 PM - 1:25 PM (1/4/2016 - 5/26/2016) Location: SPE (Round Valley High - DUAL - Not Reported)

Description

Provides a strategic decision-making approach illustrating how retailers plan for, and adapt to, today's changing and complex retail environment. Topics include target markets, retailing strategies, competitive analysis and merchandising. Three lecture.