PRINCIPLES OF RETAIL MANAGEMENT (BUS215 (UG14))

Term: Spring Semester 2015 (UNDG)

Faculty

	SHARON E WATSON-MURRAYShow MyInfo popup for SHARON E WATSON-MURRAY
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Schedule

Mon-Tue-Wed-Thu-Fri, 11:45 AM - 12:45 PM (1/5/2015 - 5/29/2015) Location: APAC (Chinle High - Dual - Not Reported)

Description

Provides a strategic decision-making approach illustrating how retailers plan for, and adapt to, today's changing and complex retail environment. Topics include target markets, retailing strategies, competitive analysis and merchandising. Three lecture.