PRINCIPLES OF ADVERTISING (BUS205 (UG10))

Term: Fall Semester 2010 (UNDG)

Faculty

	SHARON E WATSON-MURRAYShow MyInfo popup for SHARON E WATSON-MURRAY
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Schedule

Mon-Tue-Wed-Thu-Fri, 12:00 AM - 12:00 AM (8/5/2010 - 8/18/2010) Location: APAC (CHINLE - DUAL ENR - Not Reported)
Mon-Tue-Wed-Thu-Fri, 12:44 PM - 1:37 PM (8/5/2010 - 12/17/2010) Location: APAC (CHINLE - DUAL ENR - Not Reported)

Description

The development, history, special characteristics and objectives of advertising. Topics include market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.