PRINCIPLES OF ADVERTISING (BUS205 (UG09))

Term: Spring Semester 2010 (UNDG)

Faculty

	CLOVER BAUMShow MyInfo popup for CLOVER BAUM
	clover.baum@npc.edu
	Office hours: Monday 12:00 AM to 8:30 PM

Schedule

Tue, 2:00 PM - 5:59 PM (1/11/2010 - 5/15/2010) Location: STJ (Center 2 - Not Reported)

Description

The development, history, special characteristics and objectives of advertising. Topics include market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.