PRINCIPLES OF ADVERTISING (BUS205 (UG09))

Term: Spring Semester 2010 (UNDG)

Faculty

	ELAINE CHARLES SOMBREROShow MyInfo popup for ELAINE CHARLES SOMBRERO
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Schedule

Mon, 5:30 PM - 9:29 PM (1/11/2010 - 5/15/2010) Location: KAY (Unknown - Not Reported)

Description

The development, history, special characteristics and objectives of advertising. Topics include market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.