PRINCIPLES OF ADVERTISING (BUS205 (UG09))

Term: Fall Semester 2009 (UNDG)

Faculty

	CLOVER BAUMShow MyInfo popup for CLOVER BAUM
	clover.baum@npc.edu
	Office hours: Monday 12:00 AM to 8:30 PM

Schedule

Thu, 10:30 AM - 2:29 PM (8/24/2009 - 12/19/2009) Location: STJ (Unknown - Not Reported)

Description

The development, history, special characteristics and objectives of advertising. Topics include market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.