PRINCIPLES OF ADVERTISING (BUS205 (UG08))

Term: Spring Semester 2009 (UNDG)

Faculty

	CLOVER BAUMShow MyInfo popup for CLOVER BAUM
	clover.baum@npc.edu
	Office hours: Monday 12:00 AM to 8:30 PM

Schedule

Tue, 9:00 AM - 12:59 PM (1/12/2009 - 5/16/2009) Location: STJ (Center 2 - Not Reported)

Description

The development, history, special characteristics, and objectives of advertising. Topics include: market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.