PRINCIPLES OF ADVERTISING (BUS205 (UG08))

Term: Spring Semester 2009 (UNDG)

Faculty

	SHELLY CUNNINGHAMShow MyInfo popup for SHELLY CUNNINGHAM
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Schedule

Mon-Tue-Wed-Thu-Fri, 9:33 AM - 11:32 AM (1/5/2009 - 5/29/2009) Location: LCC (WINSLOW - DUAL ENR - Not Reported)

Description

The development, history, special characteristics, and objectives of advertising. Topics include: market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.