PRINCIPLES OF ADVERTISING (BUS205 (UG08))

Term: Fall Semester 2008 (UNDG)

Faculty

	CLOVER BAUMShow MyInfo popup for CLOVER BAUM
	clover.baum@npc.edu
	Office hours: Monday 12:00 AM to 8:30 PM

Schedule

Wed, 4:00 PM - 7:59 PM (8/25/2008 - 12/20/2008) Location: STJ (Unknown - Not Reported)

Description

The development, history, special characteristics, and objectives of advertising. Topics include: market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.