PRINCIPLES OF ADVERTISING (BUS205 (UG08))

Term: Fall Semester 2008 (UNDG)

Faculty

	THOMAS W NAGLE JuniorShow MyInfo popup for THOMAS W NAGLE Junior
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Schedule

Wed, 1:30 PM - 4:29 PM (8/25/2008 - 12/20/2008) Location: PDC (Nizhoni Learning Center 136 - Not Reported)

Description

The development, history, special characteristics, and objectives of advertising. Topics include: market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.