PRINCIPLES OF ADVERTISING (BUS205 (UG07))

Term: Spring Semester 2008 (UNDG)

Faculty

	DON(Brad) BRADLEY CALLShow MyInfo popup for DON(Brad) BRADLEY CALL
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	Office hours: 8:00 AM to 5:00 PM

Schedule

Thu, 5:00 PM - 8:59 PM (1/14/2008 - 5/17/2008) Location: WMC (Learning Center 135 - Not Reported)

Description

The development, history, special characteristics, and objectives of advertising. Topics include: market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.