PRINCIPLES OF ADVERTISING (BUS205 (UG07))

Term: Spring Semester 2008 (UNDG)

Faculty

	SHARON E WATSON-MURRAYShow MyInfo popup for SHARON E WATSON-MURRAY
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Schedule

Mon-Tue-Wed-Thu-Fri, 1:33 PM - 2:28 PM (1/10/2008 - 3/19/2008) Location: APAC (CHINLE - DUAL ENR - Not Reported)
Mon-Tue-Wed-Thu-Fri, 1:33 PM - 2:28 PM (2/28/2008 - 5/9/2008) Location: APAC (CHINLE - DUAL ENR - Not Reported)

Description

The development, history, special characteristics, and objectives of advertising. Topics include: market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.