IMPORTANT! Be sure to read any course notes. Some classes require you to enroll in a second lab class.
PRINCIPLES OF ADVERTISING (BUS205 (UG07))
Term: Fall Semester 2007 (UNDG)
Wed, 5:30 PM - 9:29 PM (8/20/2007 - 12/15/2007) Location: WRV (Center 109 - Not Reported)
The development, history, special characteristics, and objectives of advertising. Topics include: market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.