PRINCIPLES OF ADVERTISING (BUS205 (UG07))

Term: Fall Semester 2007 (UNDG)

Faculty

	HANDE TUFTEShow MyInfo popup for HANDE TUFTE
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Schedule

Tue, 6:00 PM - 8:59 PM (8/20/2007 - 12/15/2007) Location: WMC (Learning Center 135 - Not Reported)

Description

The development, history, special characteristics, and objectives of advertising. Topics include: market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.